The 2012 Davey Awards honour Delvinia’s work with Manulife

Judging has been completed in the 8th Annual Davey Awards competition and Manulife Financial’s CoverMe™ Packing App, designed in partnership with Delvinia, has won a Silver Award in the Mobile Applications-Travel category. Available for the iPhone, the app is designed to help travellers with the process of planning and packing for their trips. Users can […]

A New Award for our Work with the Canadian Opera Company

Our new IAC Award just arrived this afternoon and we wanted to share it with you! Our redesign of the Canadian Opera Company website won the award for Best Arts Website in the 2012 Internet Advertising Competition (IAC) Awards, presented by the Web Marketing Association. The website, at coc.ca, which Delvinia originally redesigned in January […]

Learn how to connect with consumers at the CMA Summit

The Canadian Marketing Association (CMA) is taking marketing to a new level with a series of videos promoting the CMA Summit 2012, which takes place at the Westin Harbour Castle Hotel on May 16 and 17. In the first of the five “Connections” videos, a top level executive announces to his team that he’s invited […]

Personas: See your product through your customer’s eye

“Our most effective (design) tool is profoundly simple: Develop a precise description of our user and what he wishes to accomplish.” – Alan Cooper on goal-directed design, The Inmates Are Running the Asylum Personas are an extremely valuable tool for marketers and designers in any field, as they bring market segments and individual customers to […]

Speaking Engagements: A Preview of Social Media Week’s BankConnect Event

Social Media Week (SMW12) hits Toronto next week and Delvinia President Steve Mast is among the speakers at BankConnect, a panel discussion presented by ING Direct and XConnect (a project of thirdocean), about how banks are using social media, technology and other new media tools to connect with their customers and potential new markets. The […]

Manulife Launches Delvinia-Designed Mobile Travel Site and App

Delvinia is the organization engaged to work with Manulife Financial on the design, implementation and unveiling of Manulife’s new CoverMe™ Travel mobile site and CoverMe™ Packing App. Launched December 1, these mobile touch points reflect the brand’s customer focus and the fact that more and more customers are using their smartphones as part of the […]