Environics Analytics Honours Delvinia as Partner of the Year

Last week, Environics Analytics President Jan Kestle announced that Delvinia had been named Partner of the Year during a presentation at the company’s Seventh Annual User Conference. Kestle singled out Delvinia “for the productive collaboration we’ve enjoyed building robust databases on how Canadians behave and think.” Yesterday, the marketing services and data analytics company issued […]

Webinar Recording: Announcing the eShopper PRIZMC2Link

Earlier this week, Delvinia CEO Adam Froman and Jan Kestle, president of Environics Analytics, hosted a webinar to announce the eShopper PRIZMC2Link, powered by AskingCanadians. If you missed Tuesday’s presentation, you can view the recording here. Based on a survey of 20,524 Canadians fielded between last October and January, the eShopper PRIZMC2Link describes how specific […]

New Media Use Changes During the Customer Life Cycle

Delvinia CEO Adam Froman and Rupen Seoni, a vice president of Environics Analytics, were among the speakers at the Canadian Marketing Association‘s CMA Analytics Conference yesterday. In their joint presentation, New Media Use Changes During the Customer Life Cycle, Adam and Rupen outlined the AskingCanadians™ Social Media PRIZMC2Link, a database that enables marketers to target […]

Speaking Engagements: Join us at the CMA Analytics Conference

With the diversification of channels and advent of social media, consumers now have far more control of their environment and their interaction with companies and brands. Consumer engagement beyond traditional channels is no longer effective on its own. Consumers expect companies to know them and to provide solutions and services at key life stages. On […]

Understanding the People Behind the Clicks

Earlier this week, Amy Sullivan, our Vice President, Customer Insights, and Andrew N. Assad, Content and Propositions Marketing Manager with Microsoft Advertising Canada, spoke to attendees at Environics Analytics’ 5th Annual User Conference about how to integrate data for better digital insights. During their session, “Understanding the People Behind the Clicks,” Amy and Andrew shared […]

5 Ways for Marketers to Integrate Social Media

Social media provides organizations the potential of capturing the voice of the customer, and providing organizations with a deeper understanding of how to engage their customers on their terms. Here are five ways that marketers should be integrating social media into the marketing mix. Social Intelligence We have entered the age of intelligence. Social intelligence […]