The Art of Turning Insight into Action – Part Two: What is Strategy?

In Part One of our series, we introduced the first part of Delvinia’s three-part process: insight. In this second installment, we extend the examples to illustrate how and why we tackle digital strategy on behalf of our clients. I’m Rosalina Lin-Allen and I head our strategy practice. I work closely with the practice heads and […]

The Art of Turning Insight into Action – Part One: What Do We Mean by Insights?

Brands face big challenges today. Data overload, hyper-connected customers and technology that’s changing faster than ever before. We apply a customer-centric, insight driven methodology to design as a means to empower organizations to meet their business needs. Over the years we’ve refined a three-part process that is straightforward and effective: insight, strategy and action. To […]

2012 Year in Review

(Don’t miss this year’s outtakes. Be sure to watch the video until the very end!) As we look back on 2012, we wanted to share some of the great things that have happened at Delvinia and AskingCanadians this year. Our team has grown by more than 30 per cent within the past year and we’ve […]

Understanding the New Customer Journey

Did you know that 40 per cent of Canadians are using the camera on their smartphone to take pictures of products while shopping, 64 per cent stay up-to-date with a brand via social media, and 39 per cent reviewed and rated a product or service online during the past month? * The ways in which […]

Sharing the story of the COC at ESOMAR’s Best of Canada Event

Delvinia CEO Adam Froman was among the speakers at the ESOMAR Best Of – Canada 2012 breakfast, held Wednesday at the Hilton Toronto Hotel. His presentation, Shifting Customer Behaviour Online, focused on our work with the Canadian Opera Company (COC). Through the use of data and analytics, the COC adopted a customer-centric approach towards the […]

Delvinia outlines 10 Tips for using 2D Barcodes in Direct Marketing cover story

In the latest issue of Direct Marketing magazine, Delvinia President Steve Mast—pictured on the cover wearing a custom T-shirt—offers advice to marketers on how to best use 2D barcodes as an effective communications tool. “Some say 2D barcodes are just marketing hype. But, they can be an effective marketing and communications tool for your business; […]