Brands face big challenges today. Data overload, hyper-connected customers and technology that's changing faster than ever before. We apply a customer-centric, insight driven methodology to design as a means to empower organizations to meet their business needs. Over the years we've refined a … [Read more...] about The Art of Turning Insight into Action – Part One: What Do We Mean by Insights?
Digital Customer Experience
The intersection between digital, social and physical experiences. This past weekend the family and I headed into the city for the annual Toronto Santa Claus parade, which according to the organizers is the largest in North America. As part of the total experience we rode the GO train into the … [Read more...] about Screens & Places: Customer-centric branded digital ecosystems
The intersection between digital, social and physical experiences. It's hard to go anywhere these days and not see a digital screen. Big screens and little screens are quickly becoming embedded in every aspect of our daily lives. Next time you travel to work just count the number of screens (e.g. … [Read more...] about Screens & Places: It’s all about people
Did you know that 40 per cent of Canadians are using the camera on their smartphone to take pictures of products while shopping, 64 per cent stay up-to-date with a brand via social media, and 39 per cent reviewed and rated a product or service online during the past month? * The ways in which … [Read more...] about Understanding the New Customer Journey
We’ve worked with a number of insurance providers over the past few years to help them redesign their websites, including Coverme.com, CaaLife.ca and CaaHealth.ca. In each case, the changes we’ve helped to implement have had great results—CoverMe.com even won an International Business Award last … [Read more...] about UX Design: 6 Tips to Connect with Your Customers Online