Mobile GPS, oh where art thou? Managing the Hype: The Reality of Mobile in Canada

GPS awareness and usage on smartphones is still relatively low among Canadians, particularly among Boomers and the 65+ crowd. Even some 38% of NGen don’t know or aren’t sure whether their smartphones are GPS-equipped. Given these stats, it isn’t surprising that few Canadians use their mobile GPS on a weekly basis. Why this lack of awareness and […]

Smartphone Ownership – Managing the Hype: The Reality of Mobile in Canada

Smartphone ownership in Canada is significant and growing, but the majority of Canadians do not yet own smartphones. One reason for the slow adoption may be traced back to the long-term contracts that consumers are forced to agree to by the major mobile providers. Three-year contracts are commonplace, with significant buy-out fees imposed for early […]