Our EVP Raj Manocha will join Alyssa Rodrigo of Labatt Breweries at the Insights Association’s NEXT 2018 conference in New York on May 1st to talk about measuring the effectiveness of experiential marketing. Directly engaging consumers and inviting them to participate in a brand experience is the … [Read more...] about Speaking: Next 2018 – The Future of Experiential Marketing Measurement
Data Collection
Getting Consumer Research Wrong
In an new article for The Research Insighter, Steve Mast, our President and Chief Executive Officer, takes a look at marketing failures and why so many brands today are getting their marketing research wrong. Despite using consumer feedback, brands often introduce products and campaigns that … [Read more...] about Getting Consumer Research Wrong
Speaking: Automating the MR Process to Achieve Greater Results
TMRE in Focus: Innovations in Market Research takes place in Chicago next month and our EVP Raj Manocha will be on hand to share some of the innovative work our team is doing with our Methodify platform. Raj will join Matt Marcus, Manager of Marketing Research with BMO Harris Bank, to talk about … [Read more...] about Speaking: Automating the MR Process to Achieve Greater Results
Augmented Reality: The Application of Technology with Steve Mast
The immersive and engaging experience of trying on his first VR headset during his career as a video game designer in the mid '90s is one that Delvinia President and Chief Innovation Officer Steve Mast can still recall. At the time, the tech world thought VR was here to stay. And although it was … [Read more...] about Augmented Reality: The Application of Technology with Steve Mast
Presentation slides: Mobile geo-fencing and real-time engagement
The ability to collect real-time data has never been easier. And, it is a powerful tool for brands to enhance their understanding of the customer journey. That was the message shared by our EVP Raj Manocha when he joined Paul Gareau, SVP of Millward Brown, for a presentation on Geo-fencing and … [Read more...] about Presentation slides: Mobile geo-fencing and real-time engagement