The ability to collect real-time data has never been easier. And, it is a powerful tool for brands to enhance their understanding of the customer journey. That was the message shared by our EVP Raj Manocha when he joined Paul Gareau, SVP of Millward Brown, for a presentation on Geo-fencing and … [Read more...] about Presentation slides: Mobile geo-fencing and real-time engagement
Data Collection
Delvinia announces promotions, positions AskingCanadians for continued growth
Delvinia is pleased to announce the promotion of several team members as the firm positions its AskingCanadians online data collection business for further growth. AskingCanadians has experienced significant growth in the past five years; evolving to become a market leader in Canada with an … [Read more...] about Delvinia announces promotions, positions AskingCanadians for continued growth
Marketing Automation – The Application of Technology with Steve Mast
In the latest installment of The Application of Technology, a video series featuring Steve Mast, our President and Chief Innovation Officer, Steve discusses the prevalence of marketing automation, deep learning and artificial intelligence. Steve notes that in 2014 the marketing automation … [Read more...] about Marketing Automation – The Application of Technology with Steve Mast
Speaking: Geo-fencing and real-time engagement at MRIA 2017
The Marketing Research and Intelligence Association (MRIA) holds its annual conference in Toronto later this month and our EVP Raj Manocha will be sharing some of the innovative work our team is doing. Raj will join Paul Gareau, SVP, Millward Brown, to talk about a recent geo-fencing research … [Read more...] about Speaking: Geo-fencing and real-time engagement at MRIA 2017
Methodify announces the addition of a custom survey method
We are excited to announce the addition of a custom survey method on the Methodify platform. The Custom Survey Builder, introduced this week, provides marketers and researchers with more flexibility to design unique questionnaires – while still delivering results in as little as 48 hours. With … [Read more...] about Methodify announces the addition of a custom survey method