In an new article for The Research Insighter, Steve Mast, our President and Chief Executive Officer, takes a look at marketing failures and why so many brands today are getting their marketing research wrong. Despite using consumer feedback, brands often introduce products and campaigns that … [Read more...] about Getting Consumer Research Wrong
Data Collection
Speaking: Automating the MR Process to Achieve Greater Results
TMRE in Focus: Innovations in Market Research takes place in Chicago next month and our EVP Raj Manocha will be on hand to share some of the innovative work our team is doing with our Methodify platform. Raj will join Matt Marcus, Manager of Marketing Research with BMO Harris Bank, to talk about … [Read more...] about Speaking: Automating the MR Process to Achieve Greater Results
Augmented Reality: The Application of Technology with Steve Mast
The immersive and engaging experience of trying on his first VR headset during his career as a video game designer in the mid '90s is one that Delvinia President and Chief Innovation Officer Steve Mast can still recall. At the time, the tech world thought VR was here to stay. And although it was … [Read more...] about Augmented Reality: The Application of Technology with Steve Mast
Presentation slides: Mobile geo-fencing and real-time engagement
The ability to collect real-time data has never been easier. And, it is a powerful tool for brands to enhance their understanding of the customer journey. That was the message shared by our EVP Raj Manocha when he joined Paul Gareau, SVP of Millward Brown, for a presentation on Geo-fencing and … [Read more...] about Presentation slides: Mobile geo-fencing and real-time engagement
Delvinia announces promotions, positions AskingCanadians for continued growth
Delvinia is pleased to announce the promotion of several team members as the firm positions its AskingCanadians online data collection business for further growth. AskingCanadians has experienced significant growth in the past five years; evolving to become a market leader in Canada with an … [Read more...] about Delvinia announces promotions, positions AskingCanadians for continued growth