Augmented Reality: The Application of Technology with Steve Mast
The immersive and engaging experience of trying on his first VR headset during his career as a video game designer in the mid ’90s is one that Delvinia President and Chief Innovation Officer Steve Mast can still recall. At the time, the tech world thought VR was here to stay. And although it was quickly […]
Presentation slides: Mobile geo-fencing and real-time engagement
The ability to collect real-time data has never been easier. And, it is a powerful tool for brands to enhance their understanding of the customer journey. That was the message shared by our EVP Raj Manocha when he joined Paul Gareau, SVP of Millward Brown, for a presentation on Geo-fencing and Real-Time Engagement at the […]
Delvinia announces promotions, positions AskingCanadians for continued growth
Delvinia is pleased to announce the promotion of several team members as the firm positions its AskingCanadians online data collection business for further growth. AskingCanadians has experienced significant growth in the past five years; evolving to become a market leader in Canada with an online research community that includes access to more than one million […]
Marketing Automation – The Application of Technology with Steve Mast
In the latest installment of The Application of Technology, a video series featuring Steve Mast, our President and Chief Innovation Officer, Steve discusses the prevalence of marketing automation, deep learning and artificial intelligence. Steve notes that in 2014 the marketing automation industry was worth approximately $3.5 billion and could be worth an estimated $6 billion […]
Speaking: Geo-fencing and real-time engagement at MRIA 2017
The Marketing Research and Intelligence Association (MRIA) holds its annual conference in Toronto later this month and our EVP Raj Manocha will be sharing some of the innovative work our team is doing. Raj will join Paul Gareau, SVP, Millward Brown, to talk about a recent geo-fencing research project in a session called Geo-fencing and […]
Methodify announces the addition of a custom survey method
We are excited to announce the addition of a custom survey method on the Methodify platform. The Custom Survey Builder, introduced this week, provides marketers and researchers with more flexibility to design unique questionnaires – while still delivering results in as little as 48 hours. With the addition of this new methodology, marketers and researchers […]