Speaking Engagements: CMA 2014 Analytics Conference

The Canadian Marketing Association (CMA) is gearing up for the organization’s 2014 Analytics Conference, which takes place on January 29. With an emphasis on current case studies, the conference will feature presentations from individuals who have made the pivot of leveraging analytics beyond simple reporting to successfully driving change in their organizations and innovating within […]

Business Intelligence Dashboards: Empowering your Employees

The majority of companies today have multiple sources collecting consumer data in order to better serve their audiences with products or offerings. But where are they saving all this data internally?  And, more importantly, do the data inputs layer together or remain segmented?  For example, is the social data being layered in with the website […]