The intersection between digital, social and physical experiences. If you do a quick search online, you'll find lots of articles about showrooming. And if you're unfamiliar with the concept, it's essentially when people use a brick-and-mortar store to touch, test and even taste your product and … [Read more...] about Screens & Places: Showrooming, fact or fiction?
The intersection between digital, social and physical experiences. Like many of you I'm always looking for tools to help me in my day-to-day life. I'm a huge fan of mobile apps like Google Maps, Yelp, RBC Banking and The Weather Network to name a few. And many brands today are creating digital … [Read more...] about Screens & Places: Table for two, please
The intersection between digital, social and physical experiences I have always been fascinated with the way people interact with the world around them. I guess that’s why I started my career in architecture. Even though my career has focused on designing digital experiences and using emerging … [Read more...] about Screens & Places: Tell us how we are doing
At Delvinia we often study and produce customer journey maps, which visualize customer needs, processes and perceptions in a given exchange, from awareness to post-purchase reflection. The graphics are very effective in delivering insights into the current customer journey in a manner that is both … [Read more...] about The Journey is Only Part of the Experience
One of our most important programs here at Delvinia is our Customer Journey Mapping. By combining the results of user testing, customer surveys and interviews with web analytics and sales data we can map how your customers (and potential customers) interact with your company from their initial want … [Read more...] about Using Social Media Listening to Humanize Customer Journey Mapping