In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per … [Read more...] about 8 Tips for Designing Your Mobile Purchasing Experience
I was having dinner with a good friend of mine the other night to celebrate his recent contract to work with one of, if not the largest gaming company, EA, out of their Vancouver offices. Having always been intrigued and amazed by his creative skillset (he draws graphic novels for fun) I encouraged … [Read more...] about Beauty in technology: It’s all about the experience you give the consumer
Next month, the Canadian Marketing Association (CMA) and the Marketing Research and Intelligence Association (MRIA) are partnering on their first joint initiative: the 2013 CMA/MRIA Customer Experience Conference. The event, which takes place at the Arcadian Court on April 11, brings together … [Read more...] about Speaking Engagements: 2013 CMA/MRIA Customer Experience Conference
The intersection between digital, social and physical experiences. Like most of us today, time is precious. As I was running around shopping this past Christmas season I used all available digital tools to make it faster, easier and more enjoyable. Well I tried to make it more enjoyable! Like … [Read more...] about Screens & Places: The Rise of Marketing as a Service in 2013
The intersection between digital, social and physical experiences. If you do a quick search online, you'll find lots of articles about showrooming. And if you're unfamiliar with the concept, it's essentially when people use a brick-and-mortar store to touch, test and even taste your product and … [Read more...] about Screens & Places: Showrooming, fact or fiction?