Beauty in technology: It’s all about the experience you give the consumer
I was having dinner with a good friend of mine the other night to celebrate his recent contract to work with one of, if not the largest gaming company, EA, out of their Vancouver offices. Having always been intrigued and amazed by his creative skillset (he draws graphic novels for fun) I encouraged him to […]
Speaking Engagements: 2013 CMA/MRIA Customer Experience Conference
Next month, the Canadian Marketing Association (CMA) and the Marketing Research and Intelligence Association (MRIA) are partnering on their first joint initiative: the 2013 CMA/MRIA Customer Experience Conference. The event, which takes place at the Arcadian Court on April 11, brings together marketers and researchers for a series of sessions about how customer experience is […]
Screens & Places: The Rise of Marketing as a Service in 2013
The intersection between digital, social and physical experiences. Like most of us today, time is precious. As I was running around shopping this past Christmas season I used all available digital tools to make it faster, easier and more enjoyable. Well I tried to make it more enjoyable! Like many of you, I research products […]
Screens & Places: Showrooming, fact or fiction?
The intersection between digital, social and physical experiences. If you do a quick search online, you’ll find lots of articles about showrooming. And if you’re unfamiliar with the concept, it’s essentially when people use a brick-and-mortar store to touch, test and even taste your product and then proceed to order it online for a cheaper price. […]
Screens & Places: Table for two, please
The intersection between digital, social and physical experiences. Like many of you I’m always looking for tools to help me in my day-to-day life. I’m a huge fan of mobile apps like Google Maps, Yelp, RBC Banking and The Weather Network to name a few. And many brands today are creating digital products and services […]
Screens & Places: Tell us how we are doing
The intersection between digital, social and physical experiences I have always been fascinated with the way people interact with the world around them. I guess that’s why I started my career in architecture. Even though my career has focused on designing digital experiences and using emerging technologies I have never lost sight of what I […]