A few weeks ago I was having a conversation with a co-worker about brand loyalty. We began discussing why we are loyal to particular brands and not loyal to others. We had such a great discussion that I decided to turn the topic in to our next company-wide workshop. Loyalty fits into our daily … [Read more...] about The loyalty program challenge
Our society is at an inflection point where we can bring enough data together, computing power to process it, and bandwidth to distribute it in a timely, affordable way to make better decisions. Things that were seen as unattainable before are now possible. Organizations have the opportunity to … [Read more...] about Unleashing the Power of Analytics for Your Brand
Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with … [Read more...] about What Keeps Customers Loyal to Your Digital Brand?
As you can imagine, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps … [Read more...] about What Motivates Consumers to Interact with Brands on Social Media?
Every brand should have a plan to reward loyalty. Competition is fierce in the marketplace and brands have to go the extra step to find out what their consumers want. Market research definitely helps you to get ahead of the game. Taking the pulse of your consumers will help you to identify the … [Read more...] about Harnessing the Power of Online Communities to Create and Reward Consumer Loyalty