COC Launches 2012/13 Season and Delvinia-Designed Digital Brochure

The Canadian Opera Company announced the line-up for its 2012/13 season at a press conference at the Four Seasons Centre for the Performing Arts last week. The new season—the company’s 63^rd—is described as a celebration of opera’s greatest masterpieces. The season features seven productions including Giuseppe Verdi’s Il Trovatore, Johann Strauss II’s Die Fledermaus and Richard Wagner’s Tristan und Isolde.

The season launch, held January 18, also marked the launch of the COC’s third annual digital brochure, developed by Delvinia to support online subscription renewals.

While the overall user experience and strategy behind the piece remains the same as last season—to showcase the upcoming season and entice users to subscribe online—our team completed a creative refresh of the design. Rather than building the brochure in Flash, as was the case last year, we designed the brochure in Java to ensure compatibility with smartphones and tablets.

The digital brochure includes a synopsis of each opera, including a link to a sound clip and more information about the performance dates and casting. This year’s brochure also features a stronger call to action to generate subscriptions and a season trailer featuring video clips from General Director Alexander Neef and artists like Ben Heppner, who is returning to the COC for the first time in 17 years.

We hope you’ll visit coc.ca to take a look for yourself and we wish the COC all the best with its exciting new season!

Our New W³ Awards

If you’ve been following our blog in recent months you’ll know that our work with the Canadian Opera Company and Microsoft Canada received a fair bit of recognition in 2011. (The two projects won a total of eight industry awards last year!)

We got word in October that the redesign of the Canadian Opera Company website at coc.ca, unveiled last March, and the No Friend Left Behind campaign, designed for Microsoft Canada, had been chosen as Silver Award winners in the 2011 competition, hosted by the International Academy of the Visual Arts.

This morning, two shiny new W³ Awards arrived at our offices.

The W³ Awards, which received more than 3,000 entries, honour creative excellence on the Web, and recognize the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs.

For more information about these award-winning projects, please see our Canadian Opera Company and No Friend Left Behind case studies.

Our New Davey Awards

Our 2011 Davey Awards arrived at our King Street offices this afternoon and we wanted to take a minute to share them with you—and to thank our clients for the opportunity to be involved in these award-winning projects.

The recent redesign of the Canadian Opera Company website at coc.ca and the No Friend Left Behind campaign, designed for Microsoft Canada, were chosen as winners in the Performing Arts and IM & Social Networking categories, respectively.

With nearly 4,000 entries from across the United States and around the world, the Davey Awards honours the finest creative work from the best small firms, agencies and companies worldwide.

For more information about these award-winning projects, please see our Canadian Opera Company and No Friend Left Behind case studies.

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