Get future ready at the CMAfuture Conference
Are you future ready? Join Delvinia at the Canadian Marketing Association’s inaugural CMAfuture Conference next month to get a glimpse into the newest methods, strategies and technologies on the horizon. Steve Mast, Delvinia’s President and Chief Innovation Officer, is chairing the event, which takes place at RBC WaterPark Place on Tuesday, November 10th. The day will focus […]
Speaking Engagements: ‘New Age Marketing Using New Age Data’ Seminar
In the traditional world of qualitative and quantitative market research we are used to asking the questions. What if we largely just listened, collected, cleaned, categorized and analyzed instead? On October 28, Delvinia President Steve Mast will join Larry Friedman, Chief Research Officer, TNS North America, and Margot Acton, Senior Vice President, Brand & Communications […]
Speaking Engagements: 2014 Mobile Day
Marketing magazine and the Canadian Marketing Association have once again partnered to host Mobile Day, which takes place this year on Monday, June 9. With an emphasis on examining many of the latest trends, Mobile Day looks to inspire, motivate and encourage marketers to find new ways to connect with their consumers. Delvinia President Steve […]
CMA/MRIA Customer Experience Conference
The 2014 CMA/MRIA Customer Experience Conference is just around the corner! The Canadian Marketing Association (CMA) and the Marketing Research and Intelligence Association (MRIA) are teaming up to host the second annual CX Conference for marketers and researchers next month. The event, being co-chaired by Delvinia President Steve Mast and Janine Keogh, Vice-President Marketing, Biscuit Category Canada, […]
Speaking Engagements: CMA 2014 Analytics Conference
The Canadian Marketing Association (CMA) is gearing up for the organization’s 2014 Analytics Conference, which takes place on January 29. With an emphasis on current case studies, the conference will feature presentations from individuals who have made the pivot of leveraging analytics beyond simple reporting to successfully driving change in their organizations and innovating within […]
Presentation Slides: Mapping Manulife’s Direct to Consumer Path to Purchase
Last week, our President Steve Mast was a guest speaker at the Canadian Marketing Association’s 2013 National Convention. Steve spoke about the need to map the customer journey to determine whether your business is connecting with today’s digitally empowered customer at the points that are most critical to them. Using examples from Delvinia’s work with […]