The Marketing Research and Intelligence Association (MRIA) is headed to Newfoundland for this year’s annual conference and Delvinia CEO Adam Froman is among the speakers. The 2012 MRIA National Conference takes place in St. John’s from May 30 to June 1. This year’s theme: Sample the … [Read more...] about Speaking Engagements: 2012 MRIA National Conference
The Delvinia and AskingCanadians™ teams laced up their (rental) shoes and hit the lanes at The Ballroom for a night of bowling on Thursday. Yes, bowling! There were more than a few gutter balls as the games got under way but it didn't take long until the competitive nature--and the artistic … [Read more...] about Delvinia goes to the Ballroom
Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with … [Read more...] about What Keeps Customers Loyal to Your Digital Brand?
To celebrate Halloween 2011, we hosted our first ever candy-eating contest with AskingCanadians™ yesterday. The challenge for our three contestants: to eat 50 pieces of Halloween candy (mini Hershey's chocolate bars) within five minutes. Eric Dymond, Roy Gonsalves and Raj Manocha stepped up to … [Read more...] about Delvinia’s Inaugural Halloween Candy-Eating Contest
Earlier this week, Rosalina Lin-Allen, Delvinia’s Director of Client Strategy, hosted a free webinar on the Canadian Mobile Shopper, sponsored by Tenzing. Consumer shopping behaviour and expectations are shifting. Smartphones and tablets have experienced significant growth within the last few … [Read more...] about Webinar Recording: The Canadian Mobile Shopper