The Delvinia and AskingCanadians™ teams laced up their (rental) shoes and hit the lanes at The Ballroom for a night of bowling on Thursday. Yes, bowling! There were more than a few gutter balls as the games got under way but it didn't take long until the competitive nature--and the artistic … [Read more...] about Delvinia goes to the Ballroom
Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with … [Read more...] about What Keeps Customers Loyal to Your Digital Brand?
To celebrate Halloween 2011, we hosted our first ever candy-eating contest with AskingCanadians™ yesterday. The challenge for our three contestants: to eat 50 pieces of Halloween candy (mini Hershey's chocolate bars) within five minutes. Eric Dymond, Roy Gonsalves and Raj Manocha stepped up to … [Read more...] about Delvinia’s Inaugural Halloween Candy-Eating Contest
Earlier this week, Rosalina Lin-Allen, Delvinia’s Director of Client Strategy, hosted a free webinar on the Canadian Mobile Shopper, sponsored by Tenzing. Consumer shopping behaviour and expectations are shifting. Smartphones and tablets have experienced significant growth within the last few … [Read more...] about Webinar Recording: The Canadian Mobile Shopper
As you can imagine, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps … [Read more...] about What Motivates Consumers to Interact with Brands on Social Media?