To view our year-in-review infographic and video, please visit www.delvinia.com/holiday2011. As we look back on 2011, we wanted to share some of the great things that have happened at Delvinia and AskingCanadians™ this year. In the spring, we launched our data collection division under the AskingCanadians™ brand and entered new partnerships with companies like More »
When Ryerson University announced plans to convert Maple Leaf Gardens into a sports and recreation facility, Delvinia helped the institution identify opportunities to incorporate digital media into the physical space. We also collaborated with Loblaws, a partner in the redevelopment, to suggest a range of ways for the retailer to enhance the customer experience at More »
Earlier this week, Amy Sullivan, our Vice President, Customer Insights, and Andrew N. Assad, Content and Propositions Marketing Manager with Microsoft Advertising Canada, spoke to attendees at Environics Analytics’ 5th Annual User Conference about how to integrate data for better digital insights. During their session, “Understanding the People Behind the Clicks,” Amy and Andrew shared More »
Social media provides organizations the potential of capturing the voice of the customer, and providing organizations with a deeper understanding of how to engage their customers on their terms. Here are five ways that marketers should be integrating social media into the marketing mix. Social Intelligence We have entered the age of intelligence. Social intelligence More »
The Delvinia and AskingCanadians™ teams laced up their (rental) shoes and hit the lanes at The Ballroom for a night of bowling on Thursday. Yes, bowling! There were more than a few gutter balls as the games got under way but it didn’t take long until the competitive nature–and the artistic flare–of our players became More »
Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with the brands they follow on social media. They More »
To celebrate Halloween 2011, we hosted our first ever candy-eating contest with AskingCanadians™ yesterday. The challenge for our three contestants: to eat 50 pieces of Halloween candy (mini Hershey’s chocolate bars) within five minutes. Eric Dymond, Roy Gonsalves and Raj Manocha stepped up to the plate. With the rest of the staff cheering them on, More »
Earlier this week, Rosalina Lin-Allen, Delvinia’s Director of Client Strategy, hosted a free webinar on the Canadian Mobile Shopper, sponsored by Tenzing. Consumer shopping behaviour and expectations are shifting. Smartphones and tablets have experienced significant growth within the last few years. Today, one third of Canadians own smartphones and 40 per cent of those owners More »
I recently sat down with Raj Manocha, VP of AskingCanadians™, and Craig Tothill, Director of IT & Panel Technology, to talk about our experience in ensuring panel integrity. Here’s what they had to say about our approach to ensuring data integrity at AskingCanadians™. How do you define data integrity? What does it really mean? “You More »
As you can image, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps More »
