Unleashing the Power of Analytics for Your Brand

Our society is at an inflection point where we can bring enough data together, computing power to process it, and bandwidth to distribute it in a timely, affordable way to make better decisions. Things that were seen as unattainable before are now possible. Organizations have the opportunity to rethink how they do business differently and […]

Gut feel vs. hard data: Ding, round one!

Has this ever happened to you? Those crazy creative people you’ve hired have come up with a killer idea for your business that wasn’t based on customer insight, but on good old fashioned creative thinking. Like the good business person you are, you hire a firm to conduct some consumer testing. The results come in, and […]