Delvinia in the News: Canadian Government Executive Profiles eDemocracy in Markham
Delvinia’s work around eDemocracy in the Town of Markham is the subject of a feature story in the January issue of Canadian Government Executive, published by IT in Canada. “Voting digital: Markham connects through tech,” authored by Delvinia CEO Adam Froman and Markham Mayor Frank Scarpitti, is based on a presentation delivered by the pair […]
New Media Use Changes During the Customer Life Cycle
Delvinia CEO Adam Froman and Rupen Seoni, a vice president of Environics Analytics, were among the speakers at the Canadian Marketing Association‘s CMA Analytics Conference yesterday. In their joint presentation, New Media Use Changes During the Customer Life Cycle, Adam and Rupen outlined the AskingCanadians™ Social Media PRIZMC2Link, a database that enables marketers to target […]
Speaking Engagements: Join us at the CMA Analytics Conference
With the diversification of channels and advent of social media, consumers now have far more control of their environment and their interaction with companies and brands. Consumer engagement beyond traditional channels is no longer effective on its own. Consumers expect companies to know them and to provide solutions and services at key life stages. On […]
In the News: Vue Magazine Profiles Delvinia’s Work with the Town of Markham
In the December issue of Vue Magazine, published by the Market Research and Intelligence Association (MRIA), our CEO Adam Froman shares the story of our work with the Town of Markham. Adam’s feature article, “How Marketing Research is Helping Canada Gain Recognition as a Global Leader in eDemocracy,” illustrates how the municipality has successfully used […]
5 Ways for Marketers to Integrate Social Media
Social media provides organizations the potential of capturing the voice of the customer, and providing organizations with a deeper understanding of how to engage their customers on their terms. Here are five ways that marketers should be integrating social media into the marketing mix. Social Intelligence We have entered the age of intelligence. Social intelligence […]
How does Social Media Fit into the Marketing Mix?
Later today, I’ll be speaking at Environics Analytics‘ 5th Annual User Conference. With the theme, “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate markets and target products and services. The following is a preview of my presentation about how social […]