Delvinia in the News: Canadian Government Executive Profiles eDemocracy in Markham

Delvinia’s work around eDemocracy in the Town of Markham is the subject of a feature story in the January issue of Canadian Government Executive, published by IT in Canada.

“Voting digital: Markham connects through tech,” authored by Delvinia CEO Adam Froman and Markham Mayor Frank Scarpitti, is based on a presentation delivered by the pair at the GTEC 2011 conference in Ottawa last fall. The article tells the story of Markham’s journey in using digital technologies to engage with citizens.

“Technology has fundamentally changed the way governments and their citizens interact. Governments are realizing that the future of eDemocracy is more than offering citizens a means to transact or obtain public service information; it is about listening to citizens and becoming part of the conversation,” the article states.

“This is something the Town of Markham understands. Through the use of Internet voting and the implementation of multiple interactive online initiatives, Markham has become a leader in eDemocracy.”

With Delvinia’s support, Markham became the first major Canadian municipality to introduce Internet voting in 2003. Since then, Delvinia has conducted three online surveys to gather data on the attitudes and behaviours of Markham residents, the findings of which are outlined in three reports chronicling voter feedback and preferences collected following the 2003, 2006 and 2010 municipal elections.

The Delvinia Report on Internet Voting in the Town of Markham, released in September 2011, can be downloaded here.

To read the Canadian Government Executive article in its entirety, please see the January issue.

New Media Use Changes During the Customer Life Cycle

Delvinia CEO Adam Froman and Rupen Seoni, a vice president of Environics Analytics, were among the speakers at the Canadian Marketing Association‘s CMA Analytics Conference yesterday.

In their joint presentation, New Media Use Changes During the Customer Life Cycle, Adam and Rupen outlined the AskingCanadians™ Social Media PRIZM_C2Link, a database that enables marketers to target their products, messages and channels based on their customers’ social media habits and lifestyles.

Using this tool, marketers can analyze how specific segments of Canadian consumers use social media differently as they become more engaged with a brand. To illustrate this point, Adam and Rupen presented a case study examining how Canadian Blood Services can turn consumers into brand advocates based on their social media use.

They also shared findings from AskingCanadians™ 2012 profiling data, including the fact that:

• Over 50 per cent of Canadians are comfortable meeting and communicating with people through social media
• 1 in 3 Canadians have social networks with 150 or more connections
• 1 in 4 share links with friends and colleagues via email and sharing tools
• 40 per cent more Canadians are open to receiving relevant marketing messages through social channels than in 2010.

To view the presentation in its entirety, please see the following video.

Speaking Engagements: Join us at the CMA Analytics Conference

With the diversification of channels and advent of social media, consumers now have far more control of their environment and their interaction with companies and brands. Consumer engagement beyond traditional channels is no longer effective on its own. Consumers expect companies to know them and to provide solutions and services at key life stages.

On January 18, the Canadian Marketing Association hosts the CMA Analytics Conference at the Metro Toronto Convention Centre. With the theme, Discover the customer behind the data, the conference will explore how analytics support customer engagement though the customer life cycle.

Delvinia CEO Adam Froman and Rupen Seoni, a vice president of Environics Analytics, will be among the day’s speakers.

Thanks to a new partnership that links the AskingCanadians™ survey from Delvinia to the PRIZM segmentation system from Environics Analytics, marketers now can analyze how specific segments of Canadian consumers use social media differently as they become more engaged with a brand. By correlating social media and mobile use to marketplace behaviour, marketers can learn more about the relationship that customers have with a company and its products—from first contemplating a purchase to buying it, reviewing it and telling their friends about it—to better retain their customers.

In their joint presentation, How New Media Use Changes During the Customer Life Cycle, Rupen and Adam will explore their new data integration to provide insights into the interplay between digital media and customer engagement. Based on new research conducted this past fall, they’ll examine which consumers turn into brand advocates based on their social media use. They’ll look at the impact of lifestyle on product engagement. And they’ll chart how the social and mobile media habits of consumers of different lifestyles change as they get to know products better.

During this session, participants will learn:

• The key points during the customer life cycle when media interaction is high—when they research a brand, buy it, review it and tell others about it—and ways to influence positive outcomes
• The lifestyle segments that are most active in engaging with companies and products and how their engagement changes in the buying cycle
• The best practices for understanding and measuring social media use at different stages in the customer life cycle
• Ways to harness the power of brand advocates during the customer life cycle for customer retention
• How viral marketing affects specific customer segments

The conference program also features sessions on customer engagement, geospatial intelligence, and using segmentation and predictive analytics to combat attrition.

Register today!

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