In Thursday’s edition of The Globe and Mail, journalist Carolyn Abraham’s ongoing series, The DNA Dilemma, explored the possibility of marketers using DNA to create targeted campaigns. Our CEO Adam Froman was interviewed by Carolyn for the article, “Why your DNA is a goldmine for marketers.” Carolyn reported that “while privacy advocates fret over marketers More »Posted in delvinia.
Posts Tagged “Adam Froman”
This past weekend I was asked to participate in an interesting public policy consultation process organized by the Centre for Public Involvement, which is a partnership between the City of Edmonton and the University of Alberta. As one of its initiatives, the Centre was seeking input from Edmonton residents on whether the city should offer More »Posted in eDemocracy, Speaking Engagements.
Markham’s experience with Internet voting has been attracting attention from municipalities–and media outlets–across the country as more and more jurisdictions consider implementing online voting. The City of Markham has offered online voting in every municipal election since 2003. And, given our role in helping the municipality to promote its availability in each of those elections–and More »Posted in eDemocracy.
The Labour Day weekend signifies the end of the summer. The kids are going back to school, rush hour traffic resumes and companies are getting back to speed for the fall business cycle. At Delvinia, the summer months have turned into one of our busiest periods of the year. And while we continue to focus More »Posted in delvinia.
ESOMAR’s recent “Best of – Canada 2012” event, which included a presentation by our CEO Adam Froman on Delvinia’s work with the Canadian Opera Company, is featured in the latest issue of Vue magazine, published by the Marketing Research and Intelligence Association (MRIA). In an article titled, “The Reality of a Constantly Changing World: Some Research More »Posted in Speaking Engagements.
Last week, Delvinia CEO Adam Froman was among the speakers at the Canadian Marketing Association‘s CMA Summit 2012, held at the Westin Harbour Castle Hotel on May 16 and 17. Adam shared his perspective on how to capture the Voice of the Customer in a presentation titled, The Age of Intelligence, and explained how Delvinia More »Posted in Speaking Engagements.
Delvinia CEO Adam Froman heads to Vancouver today — fresh on the heels of yesterday’s Voice of the Customer presentation at the CMA Summit 2012 — to talk about how to use Google+ for business. Adam is speaking at SMEI Vancouver’s Google+: Implications & Opportunities for Marketers, being held at the Pan Pacific Hotel this More »Posted in Speaking Engagements.
Delvinia CEO Adam Froman was among the speakers at the ESOMAR Best Of – Canada 2012 breakfast, held Wednesday at the Hilton Toronto Hotel. His presentation, Shifting Customer Behaviour Online, focused on our work with the Canadian Opera Company (COC). Through the use of data and analytics, the COC adopted a customer-centric approach towards the More »Posted in Speaking Engagements.
Earlier this week, Delvinia CEO Adam Froman and Jan Kestle, president of Environics Analytics, hosted a webinar to announce the eShopper PRIZMC2Link, powered by AskingCanadians. If you missed Tuesday’s presentation, you can view the recording here. Based on a survey of 20,524 Canadians fielded between last October and January, the eShopper PRIZMC2Link describes how specific More »Posted in AskingCanadians, Data Collection, Retail, Webinar.
The Canadian Marketing Association (CMA) is taking marketing to a new level with a series of videos promoting the CMA Summit 2012, which takes place at the Westin Harbour Castle Hotel on May 16 and 17. In the first of the five “Connections” videos, a top level executive announces to his team that he’s invited More »Posted in Speaking Engagements.