The Challenge

Since 2009, Delvinia has worked closely with the Richard Ivey School of Business in developing their overall online strategy and digital design, successfully launching the institution’s home page and Executive Development website.

In the summer of 2010, when Ivey called on Delvinia to redesign the website for the Honors Business Administration (HBA) program, the institution had two key objectives in mind: to draw attention to the unique features that set the HBA program apart and to attract applicants to the school.

The website needed to explain the complex pathway through the program while supporting students in choosing a post-secondary institution.

While social media was a natural engagement tool for the target audience, Delvinia was tasked with coming up with a solution without leveraging social media on the HBA website at this time.

The Solution

To achieve Ivey’s objectives, Delvinia designed a site that is more experiential, while including program information that is easy to consume.

The content on the homepage is accessed in a highly interactive way and program information is conveyed in clear diagrams, which are supported by succinct descriptions meant to be easily digestible by a digitally-savvy audience.

From a design perspective, the new site has a clean look that reflects the professional, approachable, and confident Ivey brand. In addition to representing the brand attributes visually, the site includes videos of students talking about their experiences, which provides potential pupils with peer perspective of all that Ivey has to offer.

The site also includes a road map that lays out the path of how a student would progress through the program and lets prospective pupils know what to expect. This was a key element of the redesigned HBA site.

The Results

Through the use of testimonial videos, quotes and graphics, Delvinia was able to help the Richard Ivey School of Business better articulate its unique offerings in an engaging and persuasive manner that is also on brand from a look and feel stand point.

The site, launched in the fall of 2010, achieved the overall objective to better articulate the brand proposition and messages effectively.

The Evolution

In March 2011, Ivey selected Delvinia as the institution’s preferred vendor for web development for the next three years.

In addition to being selected as a preferred vendor, Delvinia continues to work with various stakeholders at Ivey, including Ivey Publishing and the institution’s Hong Kong campus.