The result was the development of the AskingMedia online ad-testing tool, which
At the time, high-speed Internet access through broadband networks was just beginning to reach critical mass and the market research industry was changing. Online surveys, and the
ability to test television ads through an online
AskingMedia, which won numerous awards and generated a lot of attention about the Internet’s potential for market research, ultimately led to the launch of the AskingCanadians online research panel, the firm’s first major venture.
AskingCanadians launched in 2005 with HBC Rewards as its first incentive partner. We also had a relationship with Sympatico that helped us quickly grow the panel.
The panel was a strategic asset that differentiated Delvinia in the marketplace. At the time, there was very little data on the digital behaviours of Canadians. Our user-centric
Using AskingCanadians, and with the help of funding from the Industrial Research Assistance Program (IRAP) and Scientific Research and Experimental Development (SRED) tax incentives, we developed our Insight Engine; the first segmentation model of the digital behaviours of Canadians.
This revolutionized our approach to our work, reducing from months to weeks the time it took to conduct our insight and develop personas. We commercialized the Insight Engine as our first data product and became the only company that conducted a comprehensive
By 2009, the AskingCanadians online consumer research panel had grown to 100,000 members through our continued relationship with HBC Rewards. That year, we partnered with Aeroplan, which added a significant number of members to the panel.
We continued to invest in the tools and technology behind AskingCanadians and with the financial support of the Natural Sciences and Engineering Research Council of Canada (NSERC), IRAP and SRED tax credits, we built a technology to speed up the time it took us to quote the feasibility of jobs for clients.
In 2012, we brought on Walmart as an incentive partner, adding significant value to the panel. We also began to program and host mobile surveys for clients like RBC, HBC and BrandSpark International. We introduced responsive survey design, enabling surveys to be seamlessly viewed on any browser and mobile device.
By focusing on providing high-quality customer
The firm continues to grow at an incredible rate. In 2013, we partnered with Suncor Energy to offer Petro-Points to survey respondents. And, we announced a strategic partnership with Research For Good, an online sample company committed to providing reliable, high-quality respondents while supporting registered charities and not-for-profits by making donations with every survey completed.
In early 2014, building upon our partnership with Research For Good, AskingCanadians expanded its data collection services into the United States with launch of AskingAmericans. The firm also expanded its office space to accommodate its growing team, which now includes more than 50 employees.