State of the Social Nation

Earlier today, Amy Sullivan, Delvinia’s VP of Customer Insight, and Randy Matheson, our Director of Emerging Media + Trends, kicked off the Canadian Marketing Association’s 2012 CMA Social Media Conference with a presentation on the State of the Social Nation.

Drawing on new data from the AskingCanadians research community, Amy and Randy shared the latest stats on consumer engagement with social platforms. Their presentation explored what Canadians are doing, why, and how often, and offered insights how social media is changing Canadians’ purchasing behaviour and their relationships with brands.

To view the presentation slides, please see below.