Attendees at the Marketing Research and Intelligence Association’s (MRIA) annual conference, which takes place in Montreal next month, will have the chance to learn more about research automation—and the development of Methodify.
Raj Manocha, Delvinia’s Executive Vice President, and Margo Acton, Senior Vice President at TNS Canada, are presenting a joint session about Embracing the Changing MR Landscape through Innovative Partnerships.
The pair will share the story of how the two companies partnered to undertake an R&D project that led to the development of the Methodify platform. Here’s a synopsis of the session:
The need for faster, cheaper and better research is changing the marketing landscape. Marketers need insights faster than ever before for many business decisions, which means the marketing research community is striving to deliver faster, more affordable research – without compromising the integrity of the methodologies.
As Canadian and global research agencies try to respond to the need for speed, new technologies like research automation are emerging as a growing trend in the industry. On a global scale, TNS has been exploring the automation of research for almost a decade. So when Delvinia was looking for a research company to participate in an R&D project on research automation, TNS Canada was an obvious fit.
In this session, Raj Manocha, Executive Vice President of Delvinia, and Margot Acton, Senior Vice President at TNS Canada, will share the story of how the two companies partnered to undertake an R&D project that led to the development of the Methodify platform. They will share lessons learned from their respective roles in undertaking this R&D project, their perspectives on the need to embrace innovative partnerships to adapt to the changing MR environment and how research companies that are struggling to evolve can embrace innovation.
To join us at the event, register now.