Raj Manocha, our Executive Vice President, will be speaking in front of the Interactive Advertising Bureau (IAB) Research Committee today to discuss challenges, trends and opportunities within the Canadian research space, from the perspective of brands and agencies.
IAB Canada is the national voice and thought leader of the Canadian interactive marketing and advertising industry. They are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
In Raj’s presentation, The Ever-Changing Landscape of Marketing Research in Canada, he will share insights from industry professionals about the trends they’re seeing in the marketing research industry here in Canada. He’ll also talk about how automation is enabling brands to become more agile and responsive to consumer feedback, helping them to avoid epic marketing failures.
For more information on IAB and their mission, visit the IAB Canada website.