The Canadian Marketing Association (CMA) is gearing up for the organization’s 2014 Analytics Conference, which takes place on January 29. With an emphasis on current case studies, the conference will feature presentations from individuals who have made the pivot of leveraging analytics beyond simple reporting to successfully driving change in their organizations and innovating within More »Posted in News, Speaking Engagements.
On October 1, customer experience professionals in 21 cities around the world will take part in the first CX Day, a global celebration of companies and people that are creating great experiences for customers. Here in Toronto, our President Steve Mast will be among the speakers participating in a panel discussion at an event to More »Posted in News, Speaking Engagements.
Last week, our President Steve Mast was a guest speaker at the Canadian Marketing Association’s 2013 National Convention. Steve spoke about the need to map the customer journey to determine whether your business is connecting with today’s digitally empowered customer at the points that are most critical to them. Using examples from Delvinia’s work with More »Posted in Customer Journey, Speaking Engagements.
RAC Canada & the Retail Council of Canada are joining forces to present this year’s Retail Advertising & Marketing Symposium, which takes place on April 25. Delvinia President Steve Mast will be on hand to present a session about Mapping the New Customer Path to Purchase. Here’s a preview of his presentation: For brands today, More »Posted in Customer Journey, Speaking Engagements.
As part of celebrating our 15th anniversary at Delvinia, I made a personal commitment to find ways to give back as an acknowledgement of what we have achieved as a company and to recognize my own journey. Giving back isn’t always about donating money to a cause or organization. Rather, giving back can be simply More »Posted in Speaking Engagements.
The Canadian Marketing Association is partnering with The Art of Marketing for the 2013 CMA National Convention, which includes two days of keynote speakers and marketing workshops at the Metro Toronto Convention Centre on June 4-5. On Day One—which includes a session by Delvinia President Steve Mast—attendees will have the opportunity to take part in More »Posted in Customer Journey, Speaking Engagements.
Delvinia President Steve Mast will take part in OpenDialogue’s 6th Annual Social Media Marketing Conference, being held at The Old Mill Inn on February 13 and 14. Steve’s session, Canadian Consumer Views and Usage of Branded Social Media, looks at social from the consumer perspective. Here’s a preview of his presentation: In today’s world, digital More »Posted in Social Media, Speaking Engagements.
Amy Sullivan, Delvinia’s VP of Insights, is among the speakers presenting at the 4th Reinventing Customer Service Conference being hosted by Federated Press next week. The three-day conference, which takes place from February 5-7 at the Novotel Toronto Centre Hotel, focuses on “maximizing the opportunities and overcoming the pitfalls in an era when the consumer More »Posted in Speaking Engagements.
This past weekend I was asked to participate in an interesting public policy consultation process organized by the Centre for Public Involvement, which is a partnership between the City of Edmonton and the University of Alberta. As one of its initiatives, the Centre was seeking input from Edmonton residents on whether the city should offer More »Posted in eDemocracy, Speaking Engagements.
Delvinia President Steve Mast is the keynote speaker at OpenDialogue‘s Digital Brand Building conference being held at The Old Mill Inn on October 25. The theme for this year’s event is Effectively Leveraging New Media to Define your Brand. “Social media has transformed the nature of consumer and brand interaction, and the focus is very More »Posted in Speaking Engagements.