Digital technologies have fundamentally changed the way consumers interact with organizations and brands. And while social media, online research communities, and data analytics are providing organizations with the unprecedented ability to listen to and observe the attitudes and behaviours of their customers, these digital technologies present an even greater opportunity for companies to deliver value to their clients.
Delvinia’s AskingCanadians data collection business is at the forefront of applying digital technologies to engage consumers to participate in market research. In this presentation, Adam will provide an overview of AskingCanadians’ capabilities and demonstrate how businesses can incorporate innovative research methodologies into their data collection.
Using examples from AskingCanadians work with a leading Canadian marketer and distributor of spirits and imported wines, Adam will share how companies can pull data from qualitative, quantitative, social media and the mobile environment to gain a better understanding of their customers and how these insights can be utilized to innovate business operations.
The event takes place at 7 p.m. on Wednesday, February 4th. The location is yet to be confirmed. Admission is free, but an RSVP is required. For more information and to register, visit the ToRCHI website.