OpenDialogue presents a one-day conference on Content Marketing at The Old Mill on April 25. The theme of this year’s event is The Power of Choice: Attracting Consumers in an Opt-In World.
Randy Matheson, our Director of Emerging Media + Trends, is among the speakers. Here’s a preview of what he’ll be talking about in his session titled, Finding, Organizing and Sharing Content Online.
Randy has always been an information junkie. The web provides instant access to an unending supply of articles, blog posts, podcasts, and videos; however, that volume of content can become both a blessing and a curse. There are only so many minutes in the day to dedicate to keeping up on things. In marketing and tech that challenge gets even more complex, as the very platforms used to consume and distribute content are frequently the subject of that discussion. Randy will share the process – and tools – he uses on a daily basis to sort through hundreds of posts and articles for further review, archiving or sharing with his colleagues and social networks.