Delvinia President Steve Mast is the keynote speaker at OpenDialogue‘s Digital Brand Building conference being held at The Old Mill Inn on October 25. The theme for this year’s event is Effectively Leveraging New Media to Define your Brand.
“Social media has transformed the nature of consumer and brand interaction, and the focus is very much on deeper engagement through owned, earned and shared media. Businesses have been putting a lot of emphasis on having a presence in the digital space, but a recent study suggests that more than half of the people do not want to engage with brands via social media,” states the conference description on the OpenDialogue site. “Marketers have to engage with their audience and discover how a brand can touch and improve lives with its benefits.”
Steve will open the event with a session titled, Branding in the Digital Space. Here’s a preview of what he’ll be talking about:
In today’s world, digital platforms and technologies are constantly evolving, resulting in high consumer expectations and the need to deliver compelling experiences to engage your audience. As a result, many brands are struggling with the same big questions: What motivates the social customer to take action with a brand? What keeps customers loyal to your digital brand? Since so many customers are on Facebook, should it not be your new corporate home page? In this session, Steve will present new data from the AskingCanadians research community about consumer engagement with social platforms. Attendees will learn what Canadians are doing, why and how often, and gain valuable insights into how social media is changing purchasing behaviour and consumer relationships with brands.