Delvinia President Steve Mast will be among the speakers taking part in Manulife Financial’s Elite Forum for its top advisors in San Diego later this month.
Delvinia has a longstanding relationship with Manulife and has had the privilege of working with the company on numerous digital strategy initiatives since 2005. In this presentation, Becoming a Digital Business, Steve will share examples of that work to illustrate how brands can effectively connect with the new, digital consumer.
Here’s a synopsis of Steve’s session:
We all know digital technology is disrupting traditional business models. From media and publishing to retail and insurance; the connected and empowered consumer is leaving brands scrambling for new ways to effectively engage and create customer loyalty. Brands are now turning to digital—and data—to redefine their business models. In this presentation, Steve will provide an overview of the changing digital landscape and share new insights from the company’s proprietary AskingCanadians online research community to shed light on how consumer behaviours are shifting in the insurance space. In addition, Steve will provide examples of the ways Manulife Financial and other insurance companies are adapting their businesses and services to better align with this new customer journey and path to purchase. And, he’ll offer key takeaways on what your business should be doing today to mature its digital competitiveness.
For more information about our work with Manulife, please see our Success Stories.