Speaking Engagements: ‘New Age Marketing Using New Age Data’ Seminar

CMA_SeminarIn the traditional world of qualitative and quantitative market research we are used to asking the questions. What if we largely just listened, collected, cleaned, categorized and analyzed instead?

On October 28, Delvinia President Steve Mast will join Larry Friedman, Chief Research Officer, TNS North America, and Margot Acton, Senior Vice President, Brand & Communications Lead, TNS Canada, to talk about how to use the Big Data environment to better understand consumer engagement in the new world of marketing.

The presentation, New Age Marketing Using New Age Data, is part of the Canadian Marketing Association‘s (CMA) ongoing series of seminars.

Supported by numerous studies conducted by TNS and with customer insights from Delvinia, this seminar will cover:

  • Big Data processing and growth
  • Soft and hard data integration
  • Big Data versus traditional research
  • Internet and social listening
  • Crowdsourcing predictive modeling
  • Tracking

Attendees will gain an understanding of simple analytics, data processing and ways of integrating and leveraging it for consumer engagement. Each of the speakers will provide examples where alternative processes were used to apply innovative digital methods that derived insights for clients.

The seminar takes place from 9 a.m. to 12:30 p.m. at the The Advocates’ Society, Education Centre, 250 Yonge Street, Suite 2700 on Tuesday, October 28.

For more information, visit the CMA’s website. To join us at the event, register now.