Social Media Week (SMW12) hits Toronto next week and Delvinia President Steve Mast is among the speakers at BankConnect, a panel discussion presented by ING Direct and XConnect (a project of thirdocean), about how banks are using social media, technology and other new media tools to connect with their customers and potential new markets.

The event, which takes place from 6-9 p.m. at the ING Direct Cafe on Wednesday, February 15, will  bring together industry executives to discuss a variety of issues around new media and banking.

Attendees will hear from financial industry insiders about banking in Canada, learn how banks are adjusting to and are impacted by changes caused by technology and industry trends, and have the opportunity to ask questions and give feedback to insiders in the financial industry.

In addition to Steve Mast, the BankConnect panel includes Daniel  Shain, founder of Finizi Corp.; Mark Nicholson, Head of Digital and Interactive at ING Direct; Andrew Jenkins, Head of Social Media Strategy at RBC; Debbie Dimoff, Vice President of Client Services at PwC; and Fahad Kamr, Founder of Stocial.com. The National Post‘s Matt Hartley will moderate the discussion.

In this video, Steve talks to Karim Kanji, co-founder and partner of thirdocean and XConnect, about the power and potential of social media in the banking industry and the challenges banks are facing in the areas of mobile technology and social media.

For more information about the event, or to register, please visit the BankConnect event page on the Social Media Week Toronto website.