With the diversification of channels and advent of social media, consumers now have far more control of their environment and their interaction with companies and brands. Consumer engagement beyond traditional channels is no longer effective on its own. Consumers expect companies to know them and to provide solutions and services at key life stages. On More »Posted in AskingCanadians, delvinia, Social Media, Speaking Engagements.
Earlier this week, Rosalina Lin-Allen, Delvinia’s Director of Client Strategy, hosted a complimentary webinar on the Canadian Social Shopper, sponsored by Tenzing. Social networks have experienced explosive growth in the last few years. Today, social networking is the number one activity on the Internet, accounting for 23 per cent of user’s time spent online (source: Nielsen, More »Posted in AskingCanadians, delvinia, Retail, Social Media, Webinar.
Social media provides organizations the potential of capturing the voice of the customer, and providing organizations with a deeper understanding of how to engage their customers on their terms. Here are five ways that marketers should be integrating social media into the marketing mix. Social Intelligence We have entered the age of intelligence. Social intelligence More »Posted in AskingCanadians, Data Collection, delvinia, Social Media, Speaking Engagements.
Later today, I’ll be speaking at Environics Analytics‘ 5th Annual User Conference. With the theme, “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate markets and target products and services. The following is a preview of my presentation about how social More »Posted in delvinia, Social Media, Speaking Engagements.
More and more this question is being discussed in corporate boardrooms across the world. Many advertising campaigns have already shifted from driving potential customers to their corporate home page and/or campaign microsite to their branded Facebook and YouTube sites. In some cases, organizations have elected to shut down their main corporate website altogether and set More »Posted in AskingCanadians, Data Collection, delvinia, Digital Culture, Social Media, User Experience.
Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with the brands they follow on social media. They More »Posted in AskingCanadians, Data Collection, delvinia, Digital Culture, Social Media.
As you can image, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps More »Posted in AskingCanadians, Data Collection, delvinia, Digital Culture, Experience Design, Social Media, Technology, User Experience.
Microsoft Canada’s No Friend Left Behind campaign, designed by Delvinia, has won a Silver Award in the 2011 W³ Awards, handed out by the International Academy of the Visual Arts. The award is the second W³ win for Delvinia. (We announced a win for the redesign of the Canadian Opera Company‘s website last week.) The More »Posted in delvinia, Digital Culture, Experience Design, Social Media, User Experience.
If you’ve been in digital marketing for any length of time, you’ve probably worked on a microsite. Microsites are usually created to showcase or promote a product, contest or event. Media companies are sent off to buy (with a budget usually four times to build) banners and print ads to drive users to the site. More »Posted in Experience Design, Social Media, Technology, User Experience.
During my summer internship at Delvinia and AskingCanadians™ I have learned the true meaning and value of social media. When I first started interning here, I thought I already knew everything there was to know about using Facebook, Twitter and other social media websites. But I was absolutely wrong. My experience at Delvinia has taught More »Posted in AskingCanadians, delvinia, Social Media.