More and more this question is being discussed in corporate boardrooms across the world. Many advertising campaigns have already shifted from driving potential customers to their corporate home page and/or campaign microsite to their branded Facebook and YouTube sites. In some cases, organizations have elected to shut down their main corporate website altogether and set More »Posted in AskingCanadians, Data Collection, delvinia, Digital Culture, Social Media, User Experience.
Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with the brands they follow on social media. They More »Posted in AskingCanadians, Data Collection, delvinia, Digital Culture, Social Media.
As you can image, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps More »Posted in AskingCanadians, Data Collection, delvinia, Digital Culture, Experience Design, Social Media, Technology, User Experience.
Microsoft Canada’s No Friend Left Behind campaign, designed by Delvinia, has won a Silver Award in the 2011 W³ Awards, handed out by the International Academy of the Visual Arts. The award is the second W³ win for Delvinia. (We announced a win for the redesign of the Canadian Opera Company‘s website last week.) The More »Posted in delvinia, Digital Culture, Experience Design, Social Media, User Experience.
If you’ve been in digital marketing for any length of time, you’ve probably worked on a microsite. Microsites are usually created to showcase or promote a product, contest or event. Media companies are sent off to buy (with a budget usually four times to build) banners and print ads to drive users to the site. More »Posted in Experience Design, Social Media, Technology, User Experience.
During my summer internship at Delvinia and AskingCanadians™ I have learned the true meaning and value of social media. When I first started interning here, I thought I already knew everything there was to know about using Facebook, Twitter and other social media websites. But I was absolutely wrong. My experience at Delvinia has taught More »Posted in AskingCanadians, delvinia, Social Media.
AskingCanadians™, a Delvinia company, today announced the launch of a social media recruitment campaign offering Canadians the opportunity to voice their opinions by joining its online research community—and the chance to win up to $10,000 in prizes. Using Facebook and Twitter, AskingCanadians™ is reaching out to Canadians from coast to coast, inviting them to join More »Posted in AskingCanadians, delvinia, Press release, Social Media.
Microsoft Canada’s No Friend Left Behind Campaign, designed by Delvinia to promote the launch of Window’s Live Messenger for the iPhone and iPod touch, is a creative concept that highlights the critical moments when you need the expertise of the friends on your IM list the most—all while poking fun at the fact that different More »Posted in Creative, delvinia, Social Media, Technology.
The DIY Markham social media campaign, designed and implemented by Delvinia to raise awareness of the 2010 municipal election in the Town of Markham, has been recognized with an Outstanding Achievement award in the 2011 Interactive Media Awards competition. The site was honoured in the Government category. The social media awareness campaign was launched by More »Posted in delvinia, Press release, Social Media.
In my recent post on social television, I talked about the ways that mobile devices, apps and social media are changing the television viewing experience. An increasing number of television shows and films are developing mobile-friendly websites and applications in an effort to encourage fans to use their Smartphones and social media accounts to interact More »Posted in delvinia, Social Media, Technology.