In last week’s blog post, I talked about how to decide if Pinterest is right for your brand. Once you have determined that Pinterest makes sense for your brand, you’ll need to define a Pinterest strategy. Keep in mind the content marketing best practice – focus on helping your audience meet their goals and fulfill More »Posted in Social Media.
Pinterest has experienced explosive growth in recent years. According to our AskingCanadians online research community, seven per cent of those surveyed say they actively used Pinterest in the past month, which ranks it as the sixth largest social network for Canadians, after the social network big shots – Facebook, YouTube, LinkedIn, Twitter and Google+. In More »Posted in Social Media, Strategy.
In today’s Toronto Star, business reporter Ashante Infantry reports on the recent hacks on the corporate Twitter accounts belonging to Burger King and Jeep in the story, “Brands like Burger King advised to respond quickly to hackers.” Delvinia’s Steve Mast spoke to Infantry for the article and commented on how companies can safeguard their brand More »Posted in Social Media.
Delvinia President Steve Mast will take part in OpenDialogue’s 6th Annual Social Media Marketing Conference, being held at The Old Mill Inn on February 13 and 14. Steve’s session, Canadian Consumer Views and Usage of Branded Social Media, looks at social from the consumer perspective. Here’s a preview of his presentation: In today’s world, digital More »Posted in Social Media, Speaking Engagements.
The other evening I caught part of Marketplace‘s Canada’s Worst Customer Service: Store Edition on the CBC. The show explored customer service at some of Canada’s major retail chains and as much as I found the show predictable (and slightly contrived), what piqued my interest the most was a segment where three dissatisfied customers were More »Posted in Social Media.
Earlier today, Amy Sullivan, Delvinia’s VP of Customer Insight, and Randy Matheson, our Director of Emerging Media + Trends, kicked off the Canadian Marketing Association’s 2012 CMA Social Media Conference with a presentation on the State of the Social Nation. Drawing on new data from the AskingCanadians research community, Amy and Randy shared the latest More »Posted in Reports/White Papers, Research, Social Media, Speaking Engagements.
Amy Sullivan, Delvinia’s VP of Customer Insight, and Randy Matheson, our Director of Emerging Media + Trends, will kick off the Canadian Marketing Association’s 2012 CMA Social Media Conference–being held at Allstream Centre on June 13–with a presentation on the State of the Social Nation. Drawing on freshly minted data from the AskingCanadians research community, More »Posted in Social Media, Speaking Engagements.
Like many of you, I followed the buzz around the Facebook IPO on Friday. I was in Vancouver to speak at a couple of industry events, and, while sitting in Caffè Artigiano (my favourite Vancouver coffee shop); I spoke to my financial advisor back in Toronto. The conversation took me back to Yahoo!’s IPO in More »Posted in Digital Culture, Social Media.
When a big tech acquisition happens, the related worlds of business, technology and advertising seem to evolve into a spectator sport. At least that’s how it looks on this side of the bubble. In this latest deal, Instagram, the 18-month-old photo sharing app/network, has been purchased by Facebook for $1 billion (yep, that’s a ‘B’). More »Posted in Digital Culture, Social Media, Technology.
Earlier this week, The Wall Street Journal (and countless other news outlets) published an Associated Press story about a New York City man who, during a job interview, was asked to provide his Facebook login credentials. The man refused and withdrew his application from the company. The debate over whether or not a company has More »Posted in Social Media.