In today’s Toronto Star, business reporter Ashante Infantry reports on the recent hacks on the corporate Twitter accounts belonging to Burger King and Jeep in the story, “Brands like Burger King advised to respond quickly to hackers.” Delvinia’s Steve Mast spoke to Infantry for the article and commented on how companies can safeguard their brand More »Posted in Social Media.
Delvinia President Steve Mast will take part in OpenDialogue’s 6th Annual Social Media Marketing Conference, being held at The Old Mill Inn on February 13 and 14. Steve’s session, Canadian Consumer Views and Usage of Branded Social Media, looks at social from the consumer perspective. Here’s a preview of his presentation: In today’s world, digital More »Posted in Social Media, Speaking Engagements.
The other evening I caught part of Marketplace‘s Canada’s Worst Customer Service: Store Edition on the CBC. The show explored customer service at some of Canada’s major retail chains and as much as I found the show predictable (and slightly contrived), what piqued my interest the most was a segment where three dissatisfied customers were More »Posted in Social Media.
I’m a sucker for great data visualizations; add interactivity and sound and you have my attention. British Airways is aggregating the tweets, posts, and status updates of Olympic fans each day to craft an interactive symphonic sound wave. As the sound wave plays through the social media activity of the day, the symphonic music becomes quieter or More »Posted in Data Collection, Social Media.
Earlier today, Amy Sullivan, Delvinia’s VP of Customer Insight, and Randy Matheson, our Director of Emerging Media + Trends, kicked off the Canadian Marketing Association’s 2012 CMA Social Media Conference with a presentation on the State of the Social Nation. Drawing on new data from the AskingCanadians research community, Amy and Randy shared the latest More »Posted in Social Media, Speaking Engagements.
Amy Sullivan, Delvinia’s VP of Customer Insight, and Randy Matheson, our Director of Emerging Media + Trends, will kick off the Canadian Marketing Association’s 2012 CMA Social Media Conference–being held at Allstream Centre on June 13–with a presentation on the State of the Social Nation. Drawing on freshly minted data from the AskingCanadians research community, More »Posted in Social Media, Speaking Engagements.
Like many of you, I followed the buzz around the Facebook IPO on Friday. I was in Vancouver to speak at a couple of industry events, and, while sitting in Caffè Artigiano (my favourite Vancouver coffee shop); I spoke to my financial advisor back in Toronto. The conversation took me back to Yahoo!’s IPO in More »Posted in Digital Culture, Social Media.
Anyone who has been involved in digital marketing over the past dozen years knows well that social media provides an opportunity for the ‘little guy’ to have a voice. If organizations don’t realize this they may be in for a rude awakening at some point. The latest example of someone ‘not getting it’ goes to More »Posted in Social Media.
When a company is truly engaging with its customers on social media platforms, it’s critical for the organization to communicate with its followers in the proper tone of voice. The degree of formality or casualness in the conversations should appear natural and is an important part of putting your followers at ease. When we’re building More »Posted in Digital Culture, Social Media.
When a big tech acquisition happens, the related worlds of business, technology and advertising seem to evolve into a spectator sport. At least that’s how it looks on this side of the bubble. In this latest deal, Instagram, the 18-month-old photo sharing app/network, has been purchased by Facebook for $1 billion (yep, that’s a ‘B’). More »Posted in Digital Culture, Social Media, Technology.