Delvinia CEO Adam Froman was among the speakers at the ESOMAR Best Of – Canada 2012 breakfast, held Wednesday at the Hilton Toronto Hotel. His presentation, Shifting Customer Behaviour Online, focused on our work with the Canadian Opera Company (COC).
Through the use of data and analytics, the COC adopted a customer-centric approach towards the creation of a digital experience designed to showcase the richness of the opera, to connect with its client base and to drive online sales and donations.
The slides from Adam’s presentation can be viewed below.
ESOMAR Best of Canada — Shifting Customer Behaviour Online
View more presentations from Delvinia Interactive.
The following video is an excerpt from Adam’s session.