For someone like me who loves instant gratification and is exceedingly eager to snap a camera’s shutter release – the recent announcement of ultra-offbeat-fashionista, Lady Gaga, as Polaroid’s creative director and inventor of specialty products is something I’ll be watching with interest.

Why?

First, because whether you love her or hate her, Lady Gaga is unique and she’s unafraid to experiment and try new things – which is exactly the attitude that an “inventor of specialty products” should possess. You can’t teach creative but you sure can apply it – in any setting be it fashion or photography or technology.

Second, for those of us that grew up snapping, shake, shake, shaking, then oohing and ahhing over Polaroid’s original instant film shots, the added buzz of Gaga’s appointment will (hopefully) spur on the loyalists and enthusiasts of Polaroid’s Instant Packfilm to speed up the rebirth of the discontinued analog instant film. The Impossible Project is a promising step in that direction with its goal of developing a new breed of instant film for use with the original cameras but under its own brand and with its own unique set of enhancements. (There was just something special and spontaneous in the experience of shaking that card and witnessing the reveal of your photo that Polaroid’s current instant digital camera products have not been able to capture.)

Whether Gaga adds to Polaroid’s transformation or detracts from it is yet to be seen but this partnership is worth keeping an eye on to see if Polaroid’s brand claim of “redefining instant digital photography for a digital age” can truly be as fun and as simple as its predecessor.

This entry was posted on Wednesday, January 20th, 2010 at 8:48 pm and is filed under Creative, Featured Story. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.