In the latest installment of Methodify at IIeX Atlanta, a video interview series featuring our Methodify team, we wanted to find out what market research and marketing professionals thought were some of the obstacles brands are facing to adopt market research platforms and technologies.
While some pointed to the trials of continuing to adapt to the speed at which technology is growing, others were keen to highlight the hurdles organizations face in learning how to utilize platform capabilities to solve today’s emerging business challenges. Check them out.
Obstacles for Brands:
If you missed our earlier episodes, you can catch those here:
- Episode 1: Importance of Speed
- Episode 2: Brand Trust