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Delvinia Interactive adds to Toronto team to develop Insight Engine

TORONTO, July 19, 2007 - Adam Froman, president, Delvinia Interactive, is pleased to announce that Heidi Wilson has joined the Delvinia team as Insight Manager to assist in the development of the digital customer experience Insight Engine.

Delvinia is creating its digital customer experience Insight Engine to assist in developing interactive marketing campaigns, products and digital experiences for Canadian consumers. The Insight Engine will act as a business intelligence data warehouse, incorporating information compiled from AskingCanadians, Delvinia’s consumer research panel, and other data sources to enhance Delvinia’s insight-driven strategies and provide a competitive advantage in the marketplace.

“We’re thrilled Heidi is working with us to develop our Insight Engine,” said Froman. “With her professional and academic experience, she brings a unique mix of research, business development, marketing and product development expertise to our team.”

As Insight Manager, Heidi will be responsible for identifying data overlays, optimizing database architecture, developing Key Performance Indicators and developing and validating analytical queries to generate insights into the digital customer experience.

Heidi will work with Julianne Smola, Delvinia’s Director of Strategic Development, who is leading the Insight Engine project and driving the overall vision for the Insight Engine for clients by articulating the strategic purpose of analytical queries and turning this information into actionable insights.

With more than 10 years of marketing research experience and a Ph.D. in Social Sciences, Heidi has a breadth of experience in marketing, product development, business development, marketing communications and corporate image programs. She has worked both client- and agency-side with brands including Bell Sympatico, Pfizer Canada, Eli Lilly, Merck Frosst, GlaxoSmithKline, AstraZeneca, Home Hardware, Frito Lay, LifeSavers, Whirlpool Canada, and Tim Hortons.

About Delvinia Interactive

Delvinia interactive is a leader in the creation and implementation of interactive marketing strategies that deliver meaningful, effective Digital Customer Experiences. Founded in 1998 and based in Toronto, Delvinia integrates insight at every step of the digital and interactive process, from experience design and use of research to production, execution and measurement of results. Delvinia has received awards for its work from Sympatico/MSN, CMA, CANARIE and MarketingSherpa.

For further information, or request an interview, please contact:
Robert Manne
Edelman
416-979-1120 ext. 252
robert.manne@edelman.com

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