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Delvinia Takes GOLD in MarketingSherpa’s 1st Annual Email Awards

April 20, 2006

Delvinia Interactive Inc., a Toronto-based interactive agency known for its work in digital customer experience optimization and online marketing, has received a Gold Award in MarketingSherpa’s inaugural E-mail Awards Competition. The win was in the category of Best Auto-Responder Series (Consumer) for Delvinia’s successful conversion campaign for Canadian Blood Services, called Operation LifeBlood.

In order to bridge the gap between those who declared their intention to donate blood and actual donation, Delvinia’s strategy was to make intenders understand the urgent need for their donation and how it could directly impact up to three people's lives. The e-mails were designed to address common questions and barriers to donating, and included multiple calls to action.

The MarketingSherpa judges called particular attention to the fact that, as intenders converted to donors their names were "promptly removed from the list and added to the regular newsletter file instead. It's a best practice to send new opt-ins a special messaging stream until they become proven converters and get added to the regular house list."

As part of the first place prize package, Delvinia Interactive and Canadian Blood Services will each receive award certificates, while Canadian Blood Services will also receive a physical Gold Award, compliments of Delvinia Interactive. Delvinia will be featured on MarketingSherpa’s special edition landing page, showcasing all 2006 Email Awards winners at http://www.marketingsherpa.com/emaw2006/21.html.

The competition was open to both clients and agencies, and judging criteria included results, layout & graphics, use of best practices, and creativity.

For more information please contact:

Steve Mast at Delvinia Interactive Inc.:
416-364-1455 ext 223
smast@delvinia.com

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