Thursday, April 14, 2011 2 p.m. EDT
RSVP now (space is limited)
Join Adam Froman, CEO of Delvinia and Jeremy Elbourne, Director of Marketing at the Canadian Opera Company on April 14 for a Delvinia Case Story. They will discuss how, through the use of data and analytics, the COC has adopted a customer-centric approach towards the creation of digital experiences designed to showcase the richness of the opera, to connect with its client base and to drive online sales for performances.
At Delvinia, we believe digital platforms can create deeper connections between companies and consumers by focusing on relevancy, utility and ongoing engagement. We also believe that great experiences are built in collaboration with the people who use them and continually evolve to meet their changing needs. The COC embraced our philosophy to digital strategy and customer experience design and allowed us to take the organization on a journey into the new digital age.
Whether you are an opera lover or not, the COC’s journey illustrates the organization’s open-mindedness, passion for continuous development and growth and uncompromising drive for excellence. The COC is truly a model for any organization that wants to embrace digital technologies to achieve its business objectives. Sharing their journey will hopefully provide you with a fresh new perspective about the role that data, market research and insight play in developing and implementing a customer-centric, digital strategy.
We hope you can join us for this presentation on April 14. After the event a link to the recorded presentation will be made available to all registrants.