The results of Delvinia’s new annual AskingCanadians™ social media survey have been linked to PRIZMC2, a popular consumer segmentation system from Environics Analytics. And, the findings put a face on the new world of social media producers, followers and dropouts, helping businesses better understand how Canadians are connecting over the Internet.

The online survey of 23,144 respondents demonstrates that social media has infiltrated nearly every corner of Canadian life. It also shows that people who create social media content are not the same as those who follow it.

Here’s a look at the highlights:

Environics Analytics and Delvinia Release Breakthrough PRIZMC2 – Linked AskingCanadians™ Social Media Survey
Click here to download a PDF of the full survey findings.