The intersection between digital, social and physical experiences. All brands want to create a relevant, personalized and unified experience along their customers’ journey. And we all know that providing that experience in context to the customer is key. However, brands and agencies struggle with this due to the complex nature of the buying process today. A More »Posted in Mobile, Retail, Screens & Places.
In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per cent of Canadians are reaching for More »Posted in Financial Services, Mobile, User Experience.
Last week, Rosalina Lin-Allen, our Head of Strategy, presented a webinar on The Emerging Trends of Today’s Mobile Shopper in partnership with Tenzing Managed IT Services. Mobile has become an indispensable part of consumers’ daily lives with no signs of slowing down. Today 52 per cent of Canadians own a smartphone and 43 per cent More »Posted in Mobile, Retail, Webinar.
Mobile has become an indispensable part of consumers’ daily lives with no signs of slowing down. Today 52 per cent of Canadians own a smartphone and 43 per cent of Canadian tablet owners have purchased something through their tablet device. Please join us at 2 p.m. (EDT) on Tuesday, April 16th as we discuss the More »Posted in Mobile, Retail, Webinar.
We’ve had a lot of inquiries about the award-winning CoverMe Packing App, designed in partnership with Manulife Financial. The branded utility app, which was created to help travellers with the process of planning and packing for their trips—and to document their travels—is a great example of providing a value-added service to the company’s clients. To More »Posted in Mobile.
The latest version of the CoverMe Packing App by Manulife Financial, which was released in December and includes a Travel Journal, has won an IMA Outstanding Achievement award in the Insurance category. The Outstanding Achievement award is the second highest honor bestowed by Interactive Media Awards and is recognition that the app has excelled in More »Posted in Mobile.
There’s no doubt that people are spending less and less time tied to their desktops and more of their time using mobile devices. With tablet sales expected to hit 172 million units (IDC) and close to one billion smartphones estimated to be sold globally in 2013 (Statist), having a mobile presence is no longer a More »Posted in Customer Journey, Mobile, User Experience.
The intersection between digital, social and physical experiences. In last week’s post I talked about some of the things retailers can do to embrace today’s digitally-savvy consumers and lessen the threat of showrooming. Understanding your customers’ path to purchase and developing a digital customer experience strategy is key. So is mobile. It’s essential for retailers More »Posted in Customer Journey, Mobile, Retail, Screens & Places.
Our mobile devices are becoming even more indispensible than ever before. And, consumers are using them in ways that were the realm of science-fiction not that long ago. According to our AskingCanadians research, 25 per cent of smartphone owners in Canada surf the Internet on their mobile phone, virtually everyone with a smartphone or tablet More »Posted in Customer Journey, Digital Culture, Mobile.
The intersection between digital, social and physical experiences. If you do a quick search online, you’ll find lots of articles about showrooming. And if you’re unfamiliar with the concept, it’s essentially when people use a brick-and-mortar store to touch, test and even taste your product and then proceed to order it online for a cheaper price. More »Posted in AskingCanadians, Customer Journey, Mobile, Retail, Screens & Places.