Marketing Automation – The Application of Technology with Steve Mast

In the latest installment of The Application of Technology, a video series featuring Steve Mast, our President and Chief Innovation Officer, Steve discusses the prevalence of marketing automation, deep learning and artificial intelligence.

Steve notes that in 2014 the marketing automation industry was worth approximately $3.5 billion and could be worth an estimated $6 billion by 2019.

He also shares some of the ways we are applying these technologies at Delvinia. In the fall of 2015, we announced the launch of Methodify – an automation platform that gives marketers and researchers access to rigorous research methodologies, and insights in as little as 48 hours.

And, last fall we began working on the development of an algorithm that automates the sampling process and creates efficiencies for our data collection businesses.

We hope you’ll take a couple of minutes to watch.

If you missed our debut episode on the Voice Interface, you can watch that here.