Manulife Financial’s Mobile Travel App Wins IMA Outstanding Achievement Award

IMAawardThe latest version of the CoverMe Packing App by Manulife Financial, which was released in December and includes a Travel Journal, has won an IMA Outstanding Achievement award in the Insurance category.

The Outstanding Achievement award is the second highest honor bestowed by Interactive Media Awards and is recognition that the app has excelled in all areas of  judging criteria and represents a high standard of planning, execution and overall professionalism.

The CoverMe™ Packing App, available for the iPhone, was designed by Delvinia and Manulife to help travelers with the process of planning and packing for their trips.

In 2012, the Delvinia team updated the app to extend the user experience for the entire trip. The updates include the addition of a Travel Journal that allows users to check-in to locations, search for landmarks and bookmark where they want to go. Users can also create personal journal entries and share them on Facebook. With the new features, the app provides users with a one-stop utility where they can purchase travel insurance, create a packing list, and then capture their memories on the trip and share them socially at that very moment.

The CoverMe Packing App, which has now won a total of six awards, can be downloaded for free from the iTunes Store.