Manulife Financial’s CoverMe™ Packing App has won two Silver Awards of Distinction in the 2012 Communicator Awards competition. The app, designed by Delvinia and Manulife, and released in iTunes last December, won in the Mobile Apps — Business category and in the Mobile Apps — Travel category.
The CoverMe™ Packing App, available for the iPhone, is designed to help travelers with the process of planning and packing for their trips. Users can download the free app to create customized travel packing lists from categories like Important Documents, Clothing, Toiletries, and most importantly Travel Insurance.
“This is a great example of extending Manulife’s CoverMe brand outside the normal marketing channels and providing a value-added service to the company’s clients,” said Delvinia President Steve Mast. “Manulife continues to advance its innovative approach to marketing directly to consumers. The CoverMe™ Packing App demonstrates the company’s out-of-the-box thinking.”
“When we mapped out our customer journey, we identified an opportunity to satisfy the needs of busy travelers and to better serve our customers in the digital eco-system,” said Bob Doyle, Manulife Financial’s Director, Strategic Marketing. “This app is designed to help customers prepare for their trips and to offer a convenient option to buy travel insurance.”
Key features of the CoverMe™ Packing App include:
- Creating new packing lists
- Editing customized packing lists
- Accessing the existing catalogue of multiple categorized travel items
- Adding your own items
- Receiving travel packing tips
- Purchasing travel insurance
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The 18th annual competition saw the introduction of new online and mobile categories, making this year’s awards bigger than ever.
The CoverMe™ Packing App can be downloaded from the iTunes Store.
To read more about our work with Manulife, please see the case study in our Work section.