Data-Driven Insight

Delvinia is committed to continuously uncovering data-driven insights that will help us better understand, and ultimately design superior Digital Customer Experiences for Canadians.

This commitment led us to develop proprietary tools to gather and analyze data. These tools allow us to track key attitudes and behaviours of consumers across Canada, and enabled us to create proprietary data products that enhance our capabilities further:

• AskingCanadians™ our online research community of Canadian consumers.
• Our Insight Engine a business intelligence data warehouse of digital and other consumer insights.
• Delvinia Digital MOSAIC™ the first market segmentation system that groups Canadians according to their attitudes toward and use of digital technology. Developed in conjunction with Generation5 and their proven prediction technology, the Digital MOSAIC helps Delvinia design better interactive solutions and gives our clients a 360º view of their existing and prospective customers' digital behaviours.
• Delvinia Digital Canadians an additional data overlay that contains predicted digital behaviours for every household and postal code in Canada. Attributes include mobile activity, online behaviour, technology ownership and purchase intent.

When clients leverage Delvinia's insight tools they are able to:

• Understand the level of digital sophistication of their customers relative to all Canadians, and design customer experiences accordingly
• Target their existing 'digitally-inclined' customers
• Target prospective customers through the appropriate channels
• Migrate customers who are likely adopters of online products and services

Contact us today to find out how our data-driven insights on Canadian consumers can positively impact your business.