The framework is focused on three core stages and outcomes:
Prove the Potential: During three-day cycles we quickly identity and score the best ideas to solve real customer problems. We develop and assess the value proposition and scalable business model. Finally, we test the idea and get feedback with 24 hours from real customers using our research platform, Methodify.
Prove the Concept: During three-week cycles we prototype and build a minimal viable product (MVP) to test in market. Each cycle involves testing with real customers in a closed environment using our research platform, Methodify.
Prove the Market: During three-month cycles we launch the MVP into the market over a series of stages. At each stage we invite more and more potential customers to participate with the new product or platform. We continue to refine the business model and product during this stage until the business is ready to scale.
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