Delvinia conducted an audit of the Foundation’s digital ecosystem and worked with the organization to identify the optimal digital experience against the donor journey. The intent: to move the donor up the commitment ladder; from browser to donor to advocate.
The result was an integrated digital experience strategy which consisted of a digital eco-system map that outlined the objective of each digital touchpoint and how they support the total experience. It also contained an accompanying roadmap with a project breakdown to help the organization reach its goals.
Following the digital strategy engagement, Delvinia continued to support SickKids Foundation in realizing the digital strategy. The next step was to help the Foundation redesign the hub of its digital eco-system; its website. The intention: to drive donors to donate online.
Launched in April 2014, the redesigned website transformed the donor experience and is effectively converting browsers to donors. Within 60 days of its launch, SickKids Foundation reported a 650 per cent increase in donation volume and an increase of nearly 500 per cent in the donor conversion online.