Delvinia conducted stakeholder interviews and drew on our existing knowledge of the youth market and higher education, which we garnered through profiling surveys against our proprietary AskingCanadians panel and past engagements with Richard Ivey School of Business.
The RBC Next Great Innovator competition was conceived to gain insights into what innovations young adults wanted to see in banking within the next 30 years. The program incorporated social media with a cutting-edge website and content to engage participants throughout the six-month competition.
Delvinia developed the Next Great Innovator website for RBC and the students flocked to it. Not only did they tell us what they thought would happen tomorrow, they spoke about what they wanted today.
In the first year, the Challenge saw 269 registered and validated teams, representing 538% of the program target of 50 participants. The competition also experienced the following successes:
- 927 registered students participated in the competition
- The competition blog had, on average, 200 weekly unique visitors
- 45 Canadian universities were represented in total registered teams (only 18 universities were actively marketed to), indicating that more than half of the registered teams are the result of viral communications
- Competition interest was positive as university students outside of business faculties (the key target) registered teams