Delvinia conducted a series of stakeholder interviews and digital experience and analytics reviews to understand the regional business models, offerings, regulatory context, and Foresters digital current state. This was complemented by primary research to understand the customer decision journeys in investment and insurance products and an indepth look at how other brands had addressed similar business objectives as a way to learn from best of breed.
Once both the internal and external analyses were completed, Delvinia facilitated a series of interim workshops to share key findings and brainstorm the primary audience groups and strategic pillars for its storefront – Foresters.com.
Armed with the insights uncovered and with stakeholder alignment, Delvinia crafted Foresters digital strategy and business requirements, outlining how Foresters could effectively use its web channel to generate qualified leads, collect customer intelligence, and better align prospects and advisors to streamline the sales process.
With the strong leadership and demonstrated expertise by Delvinia, Foresters awarded subsequent work in website redesign and governance/process design through single sourcing. Foresters launched its new site – foresters.com – in May 2016 and Delvinia continues to act as a partner in moving their organization through the digital maturity curve.