ESOMAR’s recent “Best of – Canada 2012” event, which included a presentation by our CEO Adam Froman on Delvinia’s work with the Canadian Opera Company, is featured in the latest issue of Vue magazine, published by the Marketing Research and Intelligence Association (MRIA).
In an article titled, “The Reality of a Constantly Changing World: Some Research Highlights,” Christian Mueller shares the key takeaways from the meeting and poses the question:
What do the following three things have in common?
1. Asian youth culture
2. the Canadian Opera Company
3. games people play to make research more engaging
Answer: They are all changing.
In his ESOMAR presentation, Shifting Customer Behaviour Online, Adam explained how, through the use of data and analytics, the COC adopted a customer-centric approach towards the creation of a digital experience designed to showcase the richness of the opera, to connect with its client base and to drive online sales and donations.
Mueller’s article provides a summary of the ESOMAR event, which also included presentations by Robin Brown of Environics Analytics, Joseph Chen of Unilever Canada and Jon Puleston of GMI.
“While individual remarks focused upon a particular content area, each speaker addressed the need to keep up with important changes that occur globally at an ever-accelerating rate. To use an oxymoronic expression, change is constant. And these talks responded to the challenge of constant change in several different ways,” Mueller writes.
To read more, see the full article below.