http://www.delvinia.com/ Delvinia Interactive News en Copyright 2008 Delvinia Interactive http://www.delvinia.com/di/index.php?option=com_content&task=view&id=163 Media in Canada recently reported on the launch of the Delvinia Digital MOSAIC. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=161 Delvinia Group of Companies and Generation5, announced today, the introduction of Delvinia Digital MOSAIC, the country's first market segmentation system providing the deepest and most intimate view of Canadians' attitudes toward and use of digital technologies. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=162 Adam Froman, President and CEO of Delvinia, is a regular contributor to Vue - the monthly magazine of the Market Research and Intelligence Association. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=155 At the upcoming CMA Conference, on May 14, 2008 in Toronto, Adam Froman will be speaking with Generation5 to introduce their Delvinia Digital Mosaic - a significant new source of insight into how Canadians behave and interact digitally. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=156 Strategy Magazine recently reported on the launch of Delvinia's newest initiative - Guesswhattheysaid.com. Delvinia went beyond the ordinary to produce this mircrosite, which was designed to promote our 85,000 plus AskingCanadians and Qu'en pensez-vous online consumer research panel. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=157 Steve Mast, vice-president and managing director of Delvinia, was recently interviewed by Billy Sharma of Direct Marketing News. The article is an up-close and personal look at Steve's highs and lows over the past 15 years of his career. Billy refers to Steve as a "Digital Architect" making reference to his past education as an architect. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=158 Every month, a targeted sample is chosen from the AskingCanadians online research panel is invited to answer a poll question. Question topics will run the gamut from the serious to the light-hearted. "Guess What They Said" invites users to try their hand at guessing at how poll results netted out. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=154 GreenField Ethanol (GFE), a Canadian ethanol pioneer, has chosen Delvinia Interactive to re-architect its online customer experience. The focus will be the redesign of GreenField's website to effectively communicate its core business objectives. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=160 Adam Froman, President and CEO of Delvinia, is a regular contributor to Vue - the monthly magazine of the Market Research and Intelligence Association. In this month's column, Froman comments on the potential for market research professionals to leverage digital technologies to meet the marketing needs of the 21st century. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=153 RBC Royal Bank is working with Delvinia Interactive to help the bank grow its business among the crucial 18-to-30 year-old demographic, also know as the NGen segment. The young adult population is notoriously difficult to connect with. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=151 In this month's column, Froman offers a 360-degree perspective on "behavioural targeting" - the marketing buzzword on every advertiser's lips today. It seems like every marketer today wants to use real consumer behavioural data to tailor their communications, the brand experience, and even the product, towards individual consumers. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=146 The Canadian Opera Company (COC) is pleased to welcome Delvinia as its digital marketing sponsor. As part of its contribution, the Toronto-based digital marketing and interactive solutions firm will review the COC's digital properties, such as its popular Web site, coc.ca, with an eye to enhancing the opera-going experience for existing and new patrons. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=147 Adam Froman, President and CEO of Delvinia has been chosen as a regular contributor to Vue Magazine - the monthly magazine of the Market Research and Intelligence Association. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=152 RBC Royal Bank has chosen Delvinia Interactive to help the bank grow its business among the crucial 18-to-30 year-old demographic, also know as the NGen segment. As part of this ongoing effort, Delvinia recently helped the bank refresh the student banking section of the RBC public website. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=140 Facebook, the ever-popular social-networking site, recently rethought its approach to advertising within its pages. Outrage broke out among users, plus consumer and privacy groups this past holiday season after Facebook introduced ad programs that enabled friends to see what other friends were buying through Facebook, effectively revealing who bought what for the holidays. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=139 Strategy Magazine recently asked: If social media and Web 2.0 tools can turn a nobody into a household name, what can they do for your brand? While some marketers are grappling with that question, Delvinia Interactive is ahead of the curve, jumping in and "joining the conversation." http://www.delvinia.com/di/index.php?option=com_content&task=view&id=149 Toronto - November 09, 2007, ITBusiness.ca. An increasing number of businesses are beginning to realize that interactive and online marketing is the way business will be conducted in the future, and are shifting their marketing focus into this new arena. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=148 Monica Tomar joins Delvinia as a Research Specialist and Project Manager. Monica has several years of experience in the market research industry, with an emphasis on client service and project management. Her most recent positions have been as Senior Project Director for data collection companies in Toronto, focusing on both on-line and telephone surveys. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=150 Adam Froman, President and CEO of Delvinia, was recently invited to be a member of an ITBusiness.ca panel, along with Ted Starkman, executive vice-president and general manager for The Shopping Channel, and Ken Schafer, Vice-President of Product Management and marketing for Tucows Inc. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=142 Strategy Magazine is keeping a close eye on the launch of Delvinia Data Collection's Insight Engine, which is slated for 2008. The Insight Engine will act as a "business intelligence data warehouse", consolidating data from multiple sources to paint a clear picture of how Canadians interact with digital media. http://www.delvinia.com/di/index.php?option=com_content&task=view&id=96 Adam Froman, president, Delvinia Interactive, is pleased to announce that Heidi Wilson has joined the Delvinia team as Insight Manager to assist in the development of the digital customer experience Insight Engine. As Insight Manager, Heidi will be responsible for identifying data overlays, optimizing database architecture, developing Key Performance Indicators and developing and validating analytical queries to generate insights into the digital customer experience.