We’re committed to helping our clients improve, create and innovate their digital customer experiences. That’s been our focus since 1998. Today we’re finding many organizations and brands we serve are in need of faster answers and more efficient solutions to specific customer experience programs. To help our clients quickly and cost effectively identify opportunities to More »
This year, digital advertising turns 18 years old and still most of the creative we come across on the web (and now on mobile) is dominated by banner ads. To demonstrate the potential of today’s interactive ad technology, Google has created Project Re:Brief, bringing together the creative minds behind four iconic ads of the past. More »
About a year ago, I wrote a short piece explaining a change in my digital use behavior; specifically, my preference to reach for my Smartphone rather than my PC when I need some information from the Web. Since that time, my Smartphone and tablet have become my digital devices of choice and I rarely go More »
In what some are calling yet another sign of the growing dominance of digital publishing, the oldest English-language encyclopedia still in print is moving into the digital age. The Encyclopaedia Britannica, first published in Edinburgh, Scotland (244 years ago) is ending the publication of its print editions and will continue with online versions. The 32-volume More »
Our focus at Delvinia is on using insight and experience to craft customer-centric solutions for our clients. That insight may be the result of an in-depth discovery phase involving surveys, personal interviews with stakeholders and users. With insight in hand, creative thinking can generate a simple solution that can produce a special ‘moment of magic’ More »
Each March, the South by Southwest Interactive Festival attracts nearly 15,000 people to Austin, Texas to partake in panels, talks, sponsored parties and great BBQ ribs. It’s a safe bet to assume that every one of those people is carrying a smartphone and possibly a tablet or laptop. With all these gadgets straining the limited More »
“Our most effective (design) tool is profoundly simple: Develop a precise description of our user and what he wishes to accomplish.” – Alan Cooper on goal-directed design, The Inmates Are Running the Asylum Personas are an extremely valuable tool for marketers and designers in any field, as they bring market segments and individual customers to More »
Pinterest continues to attract plenty of attention of both the good and bad kind, as it brings in millions of unique visitors every month, yet struggles with issues of copyright around the content shared by its users. Last month I wrote a post ‘Five Brands You Might Not Expect to Find on Pinterest‘ about companies More »
Instead of limiting their social media strategy to awareness, engagement or customer service, American Express has been actively using Facebook, Foursquare and most recently Twitter in innovative ways to connect their retail partners to cardholders and deals. Their latest program is called Tweet Your Way to Savings and the company has ingeniously used existing features More »
The Canadian Marketing Association presents the 2012 CMA Summit (formerly the CMA National Convention) at the Westin Harbour Castle Hotel on May 16 and 17. This year’s theme: Connections. Delvinia CEO Adam Froman is among the speakers. Here’s a preview of what he’ll be talking about during his session, The Age of Intelligence: From Insight More »
